The most popular celebrity TV chefs on Instagram are led by Gordon Ramsay, who has been the most followed chef on the platform for years. Jamie Oliver, Ree Drummond, Martha Stewart and Nigella Lawson follow, along with Guy Fieri, David Chang and Bobby Flay. In India, Ranveer Brar, Vikas Khanna and Sanjeev Kapoor have the biggest food followings.
These chefs built their fame on television and then turned Instagram into a second kitchen. Their feeds mix quick recipes, restaurant updates, behind-the-scenes clips from shows and plenty of personality. Below is our ranked list, based on follower counts recorded when this list was first compiled, along with what each chef is doing now.
Quick facts: celebrity TV chefs on Instagram
| Rank | Chef | Known for | Followers (2021 count) |
|---|---|---|---|
| 1 | Gordon Ramsay | Hell’s Kitchen, MasterChef US | 12.6 million |
| 2 | Jamie Oliver | The Naked Chef | 8.6 million |
| 3 | Ree Drummond | The Pioneer Woman | 3.8 million |
| 4 | Martha Stewart | Martha Stewart Living | 3.7 million |
| 5 | Antonino Cannavacciuolo | MasterChef Italia | 2.8 million |
| 6 | Yolanda Gampp | How To Cake It | 2.7 million |
| 7 | Nigella Lawson | Nigella Bites | 2.5 million |
| 8 | Guy Fieri | Diners, Drive-Ins and Dives | 1.8 million |
| 9 | David Chang | Ugly Delicious | 1.7 million |
| 10 | Bobby Flay | Beat Bobby Flay | 1.6 million |
Follower numbers change every day, so treat the counts above as a snapshot. Open each profile for the live figure. The order at the top has stayed stable: Ramsay and Oliver remain well ahead of the rest.
The most popular celebrity TV chefs on Instagram, ranked
1. Gordon Ramsay
No chef comes close to Gordon Ramsay on Instagram. The British chef became a global name through Hell’s Kitchen, Kitchen Nightmares, MasterChef US and Gordon Ramsay: Uncharted, and his social feeds lean heavily on his famously sharp reactions to other people’s cooking.
His profile mixes restaurant openings, short recipe videos and family moments. Netflix also released the docuseries Being Gordon Ramsay, which follows him as he runs and expands his restaurant business.
2. Jamie Oliver
Jamie Oliver first became famous with The Naked Chef in 1999 and later with 30 Minute Meals and 15 Minute Meals. His Instagram is built around simple home cooking, which explains why his audience is so broad.
He also uses the platform for his long-running campaigns on school food and healthier eating for children, along with plugs for his cookbooks.
3. Ree Drummond (The Pioneer Woman)
Ree Drummond started as a blogger writing about life on her family’s ranch in Oklahoma. That blog became a bestselling book series and the Food Network show The Pioneer Woman.
Her feed is warm and family focused: comfort food, ranch life and products from her homeware line.
4. Martha Stewart
Martha Stewart began with cookbooks in the early 1980s and built one of the best-known lifestyle brands in the United States. She has judged on Chopped and co-hosted Martha and Snoop’s Potluck Dinner Party with rapper Snoop Dogg.
Netflix released the documentary Martha, directed by R.J. Cutler, in 2024. Her Instagram is a mix of garden photos, recipes and pictures from her farm.
5. Antonino Cannavacciuolo
Antonino Cannavacciuolo is one of Italy’s most recognised TV chefs, best known as a judge on MasterChef Italia and the host of the Italian version of Kitchen Nightmares. He runs restaurants and hotels in northern Italy with his wife, Cinzia Primatesta.
His huge Italian fan base makes him the only non-English-speaking chef in this top ten.
6. Yolanda Gampp
Yolanda Gampp is the Canadian baker behind How To Cake It, the YouTube channel known for cakes that look like everyday objects. Her realistic cake designs are made for short videos, which is why her Instagram grew so quickly.
7. Nigella Lawson
Nigella Lawson rose to fame with Nigella Bites in 1999 and has since hosted several BBC cookery series and written bestselling cookbooks. Her posts are more conversational than most chefs, often recipes with a short note about why she loves them.
8. Guy Fieri
Guy Fieri calls himself the Mayor of Flavortown, and his Food Network show Diners, Drive-Ins and Dives has made him one of the most recognisable faces on American TV. He also hosts Guy’s Grocery Games. His feed is loud, colourful and full of road-trip food.
9. David Chang
David Chang founded the Momofuku restaurant group in New York and hosted the Netflix series Ugly Delicious and Breakfast, Lunch and Dinner. In 2024 he returned to Netflix with the live cooking show Dinner Time Live. His posts are more about food culture than polished recipes.
10. Bobby Flay
Bobby Flay has been a Food Network star for decades. Beat Bobby Flay, where challengers try to beat him at their own signature dish, is still his best-known show. His Instagram covers his restaurants, his cooking competitions and his cats.
Indian TV chefs with big Instagram followings
Indian readers often ask where the desi chefs stand. They were not part of the original global ranking, but three names are worth following for Indian food content. For more on Indian TV personalities, see our celebs section.
- Ranveer Brar: MasterChef India judge and author, known for food stories and regional Indian recipes.
- Vikas Khanna: MasterChef India judge, author and New York-based restaurateur, popular for his cooking and his work on Indian food abroad.
- Sanjeev Kapoor: Host of Khana Khazana, one of India’s longest-running cookery shows, and a Padma Shri awardee.
Why TV chefs do so well on Instagram
TV gives these chefs a ready audience and a recognisable personality before they post anything. Instagram Reels then suit their skills: a recipe fits neatly into a 60-second clip, and a strong on-screen persona keeps people watching.
Most of them also run restaurants, cookbook lines or cookware brands, so Instagram works as a shop window. You can find more ranked lists like this in our listicles section.
Frequently asked questions
Who is the most followed chef on Instagram?
Gordon Ramsay is the most followed celebrity chef on Instagram. He has led every major ranking of chefs on the platform for several years.
Which celebrity chef is second on Instagram after Gordon Ramsay?
Jamie Oliver has long been in second place among TV chefs, with a large global audience for his quick home-cooking recipes.
Which Indian chef has the most Instagram followers?
Ranveer Brar, Vikas Khanna and Sanjeev Kapoor are among the most followed Indian chefs. Check their profiles for current counts, as the order shifts often.
Are these follower counts current?
The counts in the table were recorded in 2021. Follower numbers change daily, so use them as a guide to the ranking rather than exact figures.
Sources: Wikipedia: Gordon Ramsay, Wikipedia: Jamie Oliver, Wikipedia: Martha Stewart.
