The best fashion Instagram influencers to follow in 2026 include Chiara Ferragni, Negin Mirsalehi, Aimee Song, Mariano Di Vaio, Lauren Conrad, Jenn Im, Blair Eadie and Lydia Rose, along with Indian creators Masoom Minawala and Komal Pandey. Each has a distinct style, from Italian luxury to affordable everyday looks.
Fashion on Instagram has changed a lot since this list first ran in 2021. Short videos and Reels now matter more than polished photos, and several big names have moved from posting outfits to running their own labels. We have updated every profile below with what each creator is doing now. Follower counts change daily, so we only mention them where a reliable figure exists.
Fashion Instagram influencers: quick facts
| Influencer | Based in | Known for |
|---|---|---|
| Chiara Ferragni | Italy | The Blonde Salad, luxury fashion |
| Negin Mirsalehi | Netherlands | Gisou hair care |
| Mariano Di Vaio | Italy | Menswear, MDV lines |
| Lauren Conrad | USA | LC Lauren Conrad, The Hills |
| Aimee Song | USA | Song of Style, Amiya |
| Lydia Rose | UK | Short styling videos |
| Jenn Im | USA | YouTube fashion, Korean-American style |
| Blair Eadie | USA | Colourful, print-heavy outfits |
| Masoom Minawala | India | Indian designers on global red carpets |
| Komal Pandey | India | Bold styling videos |
1. Chiara Ferragni
Ferragni, born in Cremona in 1987, started the blog The Blonde Salad in 2009 and built it into a fashion business with her own footwear and accessories label. She was named in Forbes 30 Under 30 in 2015 and has around 27 million Instagram followers.
Her image took a hit after the 2023 “Pandorogate” case, in which Italy’s competition authority fined her companies over a charity-linked pandoro cake promotion. In January 2026 an Italian court dismissed the fraud case against her after she paid restitution. Several brands have since ended deals with her, but she remains one of the most followed fashion names in the world.
2. Negin Mirsalehi
The Dutch-Iranian creator is known for soft, polished looks and her travel content. She turned her family’s beekeeping background into Gisou, a hair care brand built around honey-infused hair oil.
Gisou has grown into one of the best-known creator-led beauty brands. Her feed mixes fashion week looks with product launches.
3. Mariano Di Vaio
Di Vaio is an Italian model, blogger and designer, and one of the few men in the top tier of fashion Instagram. He has worked as a brand ambassador for Hugo Boss, Dolce and Gabbana and Calvin Klein, and launched his own MDV jewellery, shoes and eyewear lines.
He trained at the New York Film Academy and has appeared in films. His feed often features his wife Eleonora Brunacci and their children.
4. Lauren Conrad
Conrad became famous on MTV’s Laguna Beach and its spin-off The Hills. She then built a fashion career with LC Lauren Conrad for Kohl’s, launched in 2009, and wrote several bestselling books.
In 2013 she co-founded The Little Market, an online store selling handmade goods made by women artisans. Her Instagram is a calm mix of fashion, home and family life.
5. Aimee Song
The Los Angeles-based creator started her blog Song of Style in 2008 while studying interior architecture. Her 2016 book Capture Your Style was a New York Times bestseller, and she made the Forbes 30 Under 30 list the same year.
In 2025 she co-founded Amiya, a luxury label made in Italy, where she is creative director. She also appears regularly at Paris and New York fashion weeks.
6. Lydia Rose
The UK creator is known for short fashion videos and step-by-step styling series that show how to put an outfit together. Her content is practical and easy to copy, which is why it works well on Reels.
7. Jenn Im
Jenn Im began on YouTube in 2010 with the channel ClothesEncounters, focused on affordable fashion. Forbes named her one of the top fashion influencers in 2017.
She ran her own clothing label, Eggie, from 2017 to 2021, drawing on her Korean heritage. Her Instagram leans towards relaxed, vintage-inspired style.
8. Blair Eadie
Blair Eadie built her following through her blog Atlantic-Pacific, known for bright colours, prints and accessories worn together with confidence. If you like maximalist dressing, her feed is a good place to start.
9. Masoom Minawala
Masoom Minawala started her blog Style Fiesta in 2010 and is now one of India’s best-known fashion creators. She has walked the Cannes Film Festival red carpet several times, often wearing Indian designers, and 2023 marked her fourth appearance there.
Her feed is a good guide to how Indian craft and couture are being worn on global stages.
10. Komal Pandey
Komal Pandey rose to fame through styling videos made for the digital platform POPxo, then built a large following of her own on Instagram and YouTube. She is known for bold colour combinations, quick styling hacks and playful video formats.
For Indian readers, her content is more relatable than most global influencers, since she styles high street and Indian wear as well as designer pieces.
For more on internet personalities, see our celebs section and listicles.
Frequently asked questions
Who is the most followed fashion influencer on Instagram?
Among dedicated fashion creators, Chiara Ferragni is one of the most followed, with around 27 million Instagram followers.
Who are the top Indian fashion influencers on Instagram?
Masoom Minawala and Komal Pandey are two of the best known. Both started online and now work with major brands.
What happened to Chiara Ferragni?
She was fined in Italy over a 2022 charity pandoro promotion. In January 2026 a court dismissed the fraud case against her after she paid restitution.
Which fashion influencers have their own brands?
Negin Mirsalehi (Gisou), Aimee Song (Amiya), Lauren Conrad (LC Lauren Conrad) and Mariano Di Vaio (MDV lines) all run their own labels.
Sources: Chiara Ferragni, Wikipedia, Aimee Song, Wikipedia, Harper’s Bazaar Arabia on Masoom Minawala.
