• About   |
  • Contact
Buzzpedia
  • Home
  • Travel
  • Places
  • Gossips
  • Hollywood
  • Celebs
  • Quotes
  • Movies
No Result
View All Result
  • Home
  • Travel
  • Places
  • Gossips
  • Hollywood
  • Celebs
  • Quotes
  • Movies
No Result
View All Result
Buzzpedia
No Result
View All Result
ADVERTISEMENT
Home Buzz

10 Most Sexist Indian Ads That Made Us Cringe

Sadaf Afreen by Sadaf Afreen
October 23, 2020
in Buzz, Featured, Infotainment, Listicles
Sexist Indian Ads
0
SHARES
0
VIEWS
Share on FacebookShare on Twitter

Advertisements are made to help the consumers in making decisions regarding which products and services to buy. For this, companies use appealing stories from daily life which can be relatable so that more and more consumers get engaged in their products/services. But if we see through these advertisements, especially Indian Ads, then our analysis will be incomplete without noticing the apparent sexism in them. Old or new, cheap or expensive, every product that could make a list to consumerism is rife with an ideology that enunciates a sheer demarcation of gender roles, from stereotyping women as housewives or objectifying them or reducing them to merely a submissive position.

Today, TSA has decided to have a look at 10 of the most viewed Indian Ads through a critical lens to grab the ills of the marketing strategies, which are portraying everything that is downrightly bigot and sexist.

Table of Contents

  • 1. Kelloggs India’s – “Be Special”
  • 2. Prestige Pressure Cooker’s – “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar”
  • 3. Fair & Lovely’s – “Noticeably Fairer … Gently … Safely”
  • 4. Godrej’s Vatini – “My Face Is My Fortune”
  • 5. Moov’s- “aah se aaha tak.”
  • 6. Snicker’s – “Tujhe bhookh lagti hai toh tu heroine ban jaata hai”
  • 7. Axe and its “Score more with Axe blast.”
  • 8. Mother Dairy’s – “Chalo roz doodh piyen or healthy banien taki bade hokar hum bhi unka (apni ma ka) khayal rakh sakien.”
  • 9. Veet India’s – “You’re not a boy and that’s (razor) not a toy.”
  • 10. Slice aka ‘Aamsutra’

1. Kelloggs India’s – “Be Special”

Okay! So according to the Advertisers, a woman is attractive only when she is slim. This Ad encourages women to lose weight and be slim. Promoting the ‘zero figure’ idea, this Ad indirectly speaks of sexism.

2. Prestige Pressure Cooker’s – “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar”

According to the advertisers of Prestige, a man’s love can only be measured in the terms of how many kitchen essentials he buys for her. What’s amusing and more than that offending is that in the Ad, the wife didn’t even say ‘pressure cooker’ aloud. She whispers it so that only her husband hears it. All this reeks of sexism.

Sexist Indian Ads
Image Credit: vagabomb

3. Fair & Lovely’s – “Noticeably Fairer … Gently … Safely”

According to these Ad makers, either a woman is beautiful or have a dark skin tone. That means, only having a fair skin tone makes you qualified for being called beautiful. How wonderful!

BTW recently after many debates and movements over colourism, Fair And Lovely changed its name to Glow and Lovely (sorry, I tried suppressing laughter but couldn’t)

ADVERTISEMENT
Sexist Indian Ads
Image Credit: Unilever

4. Godrej’s Vatini – “My Face Is My Fortune”

sexist indian ads
Image Credit: Pinterest

Sexism in this Ad is so explicit that we don’t even need to say anything about it.

5. Moov’s- “aah se aaha tak.”

 

What do you give a woman in return who works as an unpaid maid in the house, and because of which she back gets ached? Some rest? No! Some help? No!  Moov? Yes! So that her pain can be treated. Because, if she won’t work, who will? After all, men are not supposed to do the house chores in any case, right?

These were some of the old Ads which portrayed sexism in various forms. Now, let’s look at some of the newer Ads because sexism is not something which is a part of history but it is as recent as Covid-19.

6. Snicker’s – “Tujhe bhookh lagti hai toh tu heroine ban jaata hai”

According to this Ad, female actors are annoying and are persistently nagging others. The idea of highlighting similarities between annoying people and female stars by portraying that if anyone is being annoying or extra then he is acting like an actress because they are the ones who do that in general. This is highly incorrect and is speaking of sexism in a loud manner.

7. Axe and its “Score more with Axe blast.”

This Ad which portrays that using a deodorant can attract women and men take pride in keeping a count of that. This Ad not just explicitly objectifies women but it also demeans women’s intellectual capacity that they only need a mere deodorant to get attracted to someone.

Sexist Indian Ads
Image Credit: India Times

8. Mother Dairy’s – “Chalo roz doodh piyen or healthy banien taki bade hokar hum bhi unka (apni ma ka) khayal rakh sakien.”

Drink a glass of milk daily because you got to be strong to save your mom from the opposite sex because obviously, they need protection, they’re not strong enough to do that themselves, duh! Sarcasm apart! This ‘mother dairy’ ad is problematic in many aspects from showing a man shouting at her wife for a petty thing, a submissive sorry from the wife instead of replying properly because obviously, she can’t talk back to her husband, to promote the sacrificial nature of mothers and showcasing them as weak and needy of protection.

9. Veet India’s – “You’re not a boy and that’s (razor) not a toy.”

Um, what’s that supposed to mean?
Again, this Ad is also wrong at so many levels. Firstly, why do we even need to shave our legs? Aren’t hair supposed to be here on our skin for its own good? Next, why can’t we use razors? Why are they attached to men only? Let the toy link out of the discussion because let’s just say it, it’s too much for us to digest.

10. Slice aka ‘Aamsutra’

A fruit drink Ad which looks like an Ad of seduction, wow! Do I need to say more?

So, these were 10 of the Sexist Indian Ads. They promoted sexism one way or the other. Let’s know what do you think of them in the comments section below. Also, keep checking our entertainment section for more such content as a lot is on its way.

Read: 8 Times When Tanishq Breaks The Stereotype With Its Ads

Also Read: Brands That Beautifully Showcased The Hindu-Muslim Theme In Their Ads

For more, like us on Facebook or follow us on Twitter, Instagram  and Telegram

Tags: AdsAdvertisementFair & lovelyindian adsmisogynySexismsexist adsStereotypesWomen objectification
Previous Post

“Bihar Se Ho Kya?”: 10 Stereotypes That Every Bihari Faces

Next Post

Mirzapur Season 2 : Review of Revenge

Sadaf Afreen

Sadaf Afreen

Next Post
Mirzapyr Season 2

Mirzapur Season 2 : Review of Revenge

Comments 0

  1. Pingback: Top 10 Sexist Dialogues In Bollywood – The Second Angle
  2. Pingback: Top 10 Bollywood Music Albums That Ruled The Charts As Well As Our Hearts – The Second Angle
  3. Pingback: Brands That Beautifully Showcased The Hindu-Muslim Theme In Their Ads – The Second Angle

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

latest posts

Sexist Indian Ads
offbeat

Reaping the Benefits of Solar Energy Sustainability

by buzzdev
January 9, 2023
0

Solar panels can help you reduce your carbon footprint and save money simultaneously! In this article, we will tell you...

Read more
Sexist Indian Ads

Look Fashion Forward with Rose Gold Bangles

November 15, 2022
Mismatched Season 2 Episode 3 100 Reasons To Hate You Review: Creators Touch Upon Important Issues

Mismatched Season 2 Episode 3 100 Reasons To Hate You Review: Creators Touch Upon Important Issues

October 28, 2022
Mismatched Season 2 Episode 2 Girl In The Middle Review: Clichéd Plot But Great Chemistry

Mismatched Season 2 Episode 2 Girl In The Middle Review: Clichéd Plot But Great Chemistry

October 24, 2022
Mismatched Season 2 Episode 1 When Dimple Met Rishi Again Review- A Good Start With Prajakta Koli And Rohit Saraf

Mismatched Season 2 Episode 1 When Dimple Met Rishi Again Review- A Good Start With Prajakta Koli And Rohit Saraf

October 20, 2022
ADVERTISEMENT

About Us

Buzzpedia

Buzz signifies a feeling of excitement and The BuzzPedia is here to deliver that very atmosphere of excitement. From reviews of the newly released series/movies to the news of the entertainment industry and so much more from the ‘lighter’ aspects of life, we are here to make your time full of smiles, laughter, lively chatter, and thrill.

Follow Us

Facebook Twitter Instagram Youtube

Recent

Sexist Indian Ads

Reaping the Benefits of Solar Energy Sustainability

January 9, 2023
Sexist Indian Ads

Look Fashion Forward with Rose Gold Bangles

November 15, 2022
  • About
  • Contact
  • Careers
  • Privacy Policy
  • Terms
  • Advertise With Us

© 2022. BuzzPedia.
Managed by SquareBase.io

No Result
View All Result
  • Celebs
  • Gossips
  • Hollywood
  • Movies
  • Quotes
  • Travel
  • Places

© 2022. BuzzPedia.
Managed by SquareBase.io

Go to mobile version