Pinterest is referred to as a “Product Discovery Engine” by some, while others refer to it as an “Inspiration Hub”. Casual (personal) pinning isn’t going to help you advance. This blog post is for you if you want to use Pinterest as your principal source of website traffic.
Showcase your products throughout the year. To reach your target audience, use Pinterest, in the same manner, you would Google Ads.
Pinterest is constantly adding new features that you will enjoy. If you don’t have Etsy or Amazon integration (yet), you can use Pinterest to improve your game. The world of social media is continuously shifting. Individual platforms are constantly adding new features that can make or kill them.
If you plan to use Pinterest for your business, you’ve made a sensible decision because other social media networks don’t offer the same level of inspiration.
People are always on the lookout for new ideas. They come to Pinterest to be inspired, whether it’s for their next vacation or a t-shirt design.
Start using Pinterest right away!
When you pin things on Pinterest, you’re not only broadening your audience but also generating traffic to your website.
Table of Contents
1. Pinterest has over 450 million monthly active users
Pinterest has gained 100 million new users in the last year as a result of its rapid expansion. Pinterest had over 320 million monthly active users at the start of 2020.
Their monthly active user base has now grown to 459 million people.
Pinterest now has more monthly active users than Twitter and Snapchat put together.
2. 85% of Pinners use the mobile app
Given that mobile devices account for over half of all web traffic, this should be no surprise. However, around 85% of Pinners use the smartphone app to save pins.
So, what does this mean for brands and marketers with a Pinterest presence?
They should make Pinterest graphics mobile-friendly. In designs, big, bold writing and vivid colors should be a must.
3. Mobile Ads
Pinterest keeps up with the latest fashions. The platform now supports users’ on-the-go lifestyles.
- Select a pin you want to promote.
- Choose between automated or custom targeting.
- Pick duration and a set daily budget.
- Complete billing information.
- Publish the ad.
4. Shop The Look Ads
Sellers can use Shop The Look advertising to promote many products in one ad. In a single image, you can tag up to 25 items.
This tool will allow sellers and merchants to use lifestyle photographs to their advantage authentically. It is open to all enterprises, large and small.
5. Conversion Optimization Campaign
This is a treasure of a feature. Pinterest automatically optimizes your bids. As a result, you only spend YOUR money when your marketing objectives are met.
This is known as streamlining, and it eliminates making tweaks to increase the performance of the campaigns. You must include the Pinterest tag on your website to use this function.
6. Pinterest Partners: Shopping Speciality
To facilitate more purchasing experiences on its social media platform, Pinterest enlarged its third-party partner program, Marketing Partners, and rebranded it as Pinterest Partners.
Pinterest chose WooCommerce to assist businesses with the creation of e-commerce sites and experiences.
7. Profile Shop Tab
Shop Tab allows users to shop for things straight from their profiles, increasing traffic to store websites. This is just another tool that helps Pinterest users navigate more easily.
8. Best Image Practices for Higher Engagement
- Add multiple images (different angles, details) to see higher engagement.
- Keep in mind that lifestyle images perform better than product shots.
- Strive to create vertical pins.
- Use a 2:3 ratio, or use Canva to stack images on top of each other.
- Start using carousels to display a variety.
- Add images that create an emotional connection.
9. Best Video Practices for Higher Engagement
- Aim to shoot 6 to 15-second videos.
- Lead with a clear hook within the first few seconds to capture people’s attention.
- Include a detailed description below the Pin.
- Many people listen to videos on their feeds without a sound. The video should make sense without any noise.
- Pick a compelling cover to attract your targeted audience.
- Steer away from traditional advertising rules ( you don’t necessarily need to have both headlines, subheads, and a copy). One-liners will do the trick.
10. Add Featured Posts
Keep your seasonal and holiday-related pins at the front and center at all times. The featured section allows sellers/retailers to showcase top-selling products and thus make them easily accessible to your audience.
To set up Featured Posts: Go to Settings > Profile > Featured Board > Select up to 5 Boards that you would like to feature.
11. Take advantage of secret boards
At no cost to you, secret boards can assist you in gathering and brainstorming ideas for your next t-shirt design.
It’s a secure location where you may pin your ideas without fear of customers shopping your competition.
12. Users have saved 240 billion Pins
Users have saved over 240 billion Pins on Pinterest in its 11 years of existence. This equates to 533 Pins per user on average.
13. 60% of Pinterest users are women
While women account for 60% of Pinterest users, don’t dismiss this medium if your target audience is male.
Male users have increased by 50% year over year, and many of them are very engaged.
14. Pinterest is growing in younger generations
Pinterest demographics for Gen Z are rising 50% year over year, while Millennials are up 35% year over year. This demonstrates that marketers attempting to reach out to younger audiences can still do so.
To add to this, figures reveal that the number of Pinterest users under 25 expanded twice as fast as those 25 and older in Q2 2020.
Pinterest is gaining popularity across the board, not just among certain demographics.
15. More than 25% of time spent on Pinterest is spent shopping
Each user spends about a quarter of their time on the platform actively buying or browsing for things.
This means that while generating shoppable Pins, you should concentrate on promoted Pins and Pinterest SEO.